The Mecklenburg County Parks & Recreation brand guidelines establish a clear, welcoming visual system that reflects the department’s role as a steward of public space, wellness, and community connection. Rooted in accessibility and inclusivity, the brand balances civic credibility with warmth—inviting residents of all ages and backgrounds to see themselves in Mecklenburg County’s parks, trails, and programs.
Overall, the guidelines provide a cohesive framework that supports storytelling, reinforces trust in public services, and celebrates parks and recreation as essential infrastructure for health, belonging, and quality of life in Mecklenburg County.
James Spann - Designer and Content Writer
Grant Baldwin - Photographer
Grant Baldwin - Photographer
